I re-branded myself. Now I am toast.

The significance of the bread and jam is based entirely on my deep and enduring affection for bread, jam, and the book Bread and Jam for Frances by Lillian and Russell Hoban.

The rebrand includes the usual suite of business collateral as well as some extra leave-behind shwag: two kinds of strawberry stickers and air fresheners endowed with 100% Real Jam Smell.

Check out the plog for some behind the scenes business card action.