I'm Toast

Creating the collateral for my recent personal rebranding was a classic example of Franny Has An Over-The-Top Idea And Makes It Work In The End But Creates A Lot Of Extra Work For Herself Along The Way (see layered composite of 9 different apples). My deep aversion to making anything that might be labeled 'normal' is what fuels the impulse to complicate otherwise basic projects. It is also what gets me in over my head more often than I admit. The 4-piece bread-shaped business cards with sliding inner panel are a good example of the impulse in action.

Stack on stacks. First trim done.

Every piece of the 4-piece card has two dielines -- one for cutting out of the parent sheet, and another for the final trim after all the pieces have been layered and glued.

It really works out well for me that one of the scenarios in which I am at my happiest is sitting at a cutting mat slicing things out of paper or cardboard. It helps, too, that gluing pieces of paper together to make bigger, thicker, different pieces of paper is another of my favorite pastimes. My life would look very different if I didn't love fiddling with paper so much.

Card carnage. Cardnage (??)

The jury is still out on whether my preoccupation with abnormality is a unique strength or a crippling weakness.

Regardless, I think it worked this time. So that's good news.